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Schiaparelli: Building Customer Loyalty
A class assignment in which I worked independently to formulate a scheme to enhance and develop customer loyalty for the luxury atelier Schiaparelli. Through the marketing lens, I incorporated short-term, mid-term, and long-term initiatives to lead to the overall growth of Schiaparelli's client base.
Overview
A class assignment in which I worked independently to formulate a scheme to enhance and develop customer loyalty for the luxury atelier Schiaparelli. Through the marketing lens, I incorporated short-term, mid-term, and long-term initiatives to lead to the overall growth of Schiaparelli's client base.
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