Selected Works

Tyra's superpowers are thinking strategically, visually, and with community in mind. A creative strategist based in Atlanta, GA, she has become known for her ability to ideate and create intricate brand moments rooted in community and collaboration.

Issey Miyake: A Curated Brand Space

A mock gallery exhibition curated intentionally to engage Issey Miyake's current and potential consumer base. Through new experimental and immersive experiences, attendees will experience the brand in an unexplored way.

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Vans x Proper Gnar: A Brand Collaboration

A conceptualized brand collaboration intended to increase customer segmentation while diversifying Van's product offerings. This concept strategically examines the potential of collaborating with Proper Gnar through market research, trend analysis, consumer research, and core marketing strategies.

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Louis Vuitton: An Ad/Marketing Campaign

A mock ad campaign that was ideated and created to entice excitement and buzz around the Louis Vuitton Fall'23 Men's fashion show. Conceptualized through market research, customer segmentation, and Adobe Photoshop skills, this concisely curated ad campaign strategically paid homage to the late Virgil Abloh.

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Schiaparelli: Building Customer Loyalty

An analytical approach ideated to improve Schiaparelli's brand loyalty among the identified cohort. A unique marketing plan was constructed to evolve the brand, including customer analysis, marketing, communications, and CRM strategy.

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